"What is Baby-Led Weaning? Baby-led weaning (BLW) is an approach to introducing food in which the baby is allowed to direct and control the process of eating solids foods from the very beginning. Parents decide what to feed and babies decide when, how, and how much they are going to eat."
"You know creativity is powerful and unstoppable, you feed it a bit and it starts growing and taking over, soon enough you have to give in and dedicate your time to nurturing it to keep it and yourself happy. I spent a lot of time dreaming up Charlotte's Bum Butter and every chance I had to sneak a bit of time to myself (a nearly impossible task) I worked on making my little dream a reality."
As we launch our new website i’m struck by the synchronicity of these beginnings. we are jumping on the forward moving, social media, web buying culture; moving our west end store into a new neighbourhood and on a personal note, i am embracing my new role as grandmother.